On 3 December 2022, the new Pantone colour of the year was announced. Viva Magenta is the Pantone colour 2023.
A colour that conveys vivacity and vigour, welcoming everyone and everyone with the same verve for life. A rebellious spirit and a bold character, Viva Magenta is a colour with a shaded crimson red tone, a balance between warm and cold, a hybrid colour that wants to act as a connector between the physical and the virtual.
The colourists of the Pantone company describe it as an assertive but not aggressive colour, a carmine red that does not dominate with boldness but instead adopts a fist-in-a-velvet-glove approach. A transformative shade of red that can guide design to create a more positive future.
The colour draws inspiration from the cochineal beetle, an insect that produces carmine dye, one of the most precious, strongest and brightest of the natural dye family.
